Mg Follow through its Road Map: Introducing New MG3 – Colourful Fun As B-Segment Hatchback Offensive Targeting Gen Y
Bangkok – 17th March 2015, SAIC Motor- CP the manufacturer and MG Sales (Thailand) the distributor of MG, the iconic British car brand, launches the All New MG3 subcompact Hatchback and Xross in Thailand as the marketing offensive in the B-segment or Subcompact car class under the concept of Fun and versatility for Gen Y.
The MG3 is designed and engineered under the concept of Brit Dynamic to offer a new benchmark in driving experience hence the Hello Fun theme. More than 360 engineers and designers contributed to the design, research and development of the MG3 at the MG Global Design Centre in Birmingham, UK.
Mr. Wu Huan, President of SAIC Motor – CP, the manufacturer of MG vehicles in Thailand said, “the all new MG3 is available in 2 body variants: the 5-door Hatchback and 5-door Xross (pronounced “Cross”). The new MG3 is sure to be a hit with the young Gen-Y consumer seeking an attractive subcompact packed with more features, functionality, versatility and value for money. With a very long warranty and fastest-growing dealership network in the country with highest standard of after sales services, MG can become the new brand that best answer what Thai consumers look for.”
The new MG3 offer 2-tone paint option for customers who seek new unique identities: Tudor Yellow – Black Top, Regal Red – White Top and Thames Blue – White Top. Furthermore, MG3 also offer customers extensive personalization with 5 different roof wraps: Scottish Kilt, Brit pop, MOD, Union Jack and London Tube. Even the side mirrors have 4 different cover options to choose from.
On the other hand, the MG3 Xross with its more macho looks feature sport bumpers front and rear, side garnish and roof rails to offer unmatched fun, versatility and usability in the urban.
The all new MG3 also feature 2 firsts in the B-segment subcompact class: electric sunroof open up to more fun and LED Daytime Running Light (DRL) (D and X trims) for enhanced driving safety and aesthetics.
MG3 is powered by a 1.5-litre 4-cylinder DOHC VTi-TECH 16-valves featuring twin variable valve timing producing a healthy 106 PS(Horsepower) at 6,000 rpm and 135 Nm of torque at 4,500 rpm. This is coupled to an efficient and compact 5-speed SeleMatic transmission with sporty manual gear selection. The all new MG is capable of using the E85 gasohol as more ecologically sound alternative fuel.
The new MG3 is packed with a ton of safety features, many of which are class leading, such as Curve Brake Control (CBC), HillStart Assist System (HAS ), Electronic Brake -Force Distribution (EBD), Traction Control System (TCS), Motor Control Slide Retainer (MSR), Electronic Stability Control (ESC), Ultimate Stiffness Design (USD) body structure, Anti–Lock Braking System (ABS) and Brake Assist (BA).
Mr. Wu Huan, President of SAIC Motor – CP, the manufacturer of MG vehicles in Thailand said, “MG is delighted and proud with the introduction of the new MG3 launch in Thailand after the success in its home market of the UK. This launch signifies the commitment in the Thai automotive industry by SAIC Motor-CP to base the production of right hand drive vehicles here for export to ASEAN and beyond, and also contribute to the sustainable growth of the Thai economy. In close collaboration with the MG global design centre in the UK and SAIC Motor, we strive to innovate new vehicle ranges to delight the Thai consumers with more functionality and cater to more lifestyles.”
MG3 offer superior peace of mind with a long 4 years/ 120,000km warranty and 24-hour road-side service support for the same period. Apart from offering quality products, MG strive to offer the best customer experience with rapidly expanding network of showrooms and service centres. The flagship service centre and training centre is located on Soi Onnut offer complete aftersales services that every customer can be sure of.
Moreover, MG service centres now offer MG Mobile Services to serve any MG customers at home or office.
As for marketing activities, extensive advertisements in newspapers, outdoor displays, online and television under the “Hello FUN” concept will begin today to appeal to Gen Y target audience who are first jobbers and university students to come and test an MG3.
From the 25th March 2015, MG3 Hatchback and Xross will be publicly launched at the Bangkok International Motor Show and all authorized MG showrooms nationwide.
Prices for the MG3 Hatchback: entry level 1.5 C starts at 479,000 baht, 1.5 D for good value starts at 509,000 baht and top of the line 1.5 X with Sunroof at 559,000 baht.
For the Xross, the top of the line 1.5 X Sunroof is priced at 595,000 Baht.